About Us

Rosaab International is a Nigerian registered company founded in 1974 as the pioneer manufacturer of embossed car plate numbers. The company has evolved over a period of 3 decades from business areas such as precision engraving, silkscreen printing, plastic welding, metal/plastic fabrication, and signage manufacturing to becoming West Africa’s leading Environmental Brand communication Group.

In our over thirty years of existence, we have attained a deep understanding of the interwoven relationship that exists between corporate identitiy product elements and corporate brand development and we have deployed that knowledge and understanding for the benefit of our clients in helping them differentiate themselves in their operating environments, while using the relationships we have developed with them to help us build a world-class institution.

Our passion and strong desire to bring freshness and differentiation to our esteemed customers’ brand has set us apart as an institution that is innovative, can easily adapt to changes and is ready to re-invent/reposition ourselves to meet current client’s needs. We consequently introduced the change for growth (CFG) initiative which gave birth to several new business platforms each with a specific core competence positioned to express client’s brand in a unique and spectacular manner.

‘The butterfly strategy’, a name used to describe the birth of these new platforms as is typified by the natural pollination of a butterfly has evolved Rosaab International into a holding company responsible for the strategic direction of all our companies across West Africa. Rosaab International has three central functions which directly service the needs of all its subsidiaries. The Group Human Resource function, Group Finance function, and the Group Operations function which directs the affairs of the Research and Development (R&D), and Information and Communication Technology (ICT) teams.

Across all businesses within Rosaab International, we have identified our culture and our systems as our core driving force. While our culture helps us to continuously remain true to who we are, our systems help drive our high performance standards consistently. That is why Rosaab International remains the preferred Brand Communication partner of major blue-chip companies in Africa.

We have a unique workforce of young, vibrant and dynamic people who are ready to make great impact that will shape the business world for their country and Africa as a whole. In the words of our Group Chief Executive Officer,

“Every decision we take today is a step towards creating our future. We see a future where we would have created multiple platforms on which products and services that clearly differentiate our clients brand in their various markets will be offered and utilized to accomplish their definition of success. We see a future where these multiple platforms will serve as brand ambassadors for Nigeria on the African continent as well as brand ambassadors for Africa on the global stage. We see a future where our internal operating systems and culture would have helped develop competent and ethical leadership for African business as well as capacity building to add depth to entrepreuship on the African continent. We see a future where our values would have profound influence on our environment to the extent of becoming a way of life. We see a future that we are creating with our own hands, through the grace of God”.